Press Release

Sustainable retail concept secures £2.5m investment as shoppers seek affordable alternatives to fast fashion

All Good Things completes Series A funding to expand its store network across the UK

All Good Things, the innovative, independent retailer that exclusively sells pre-loved, fragmented or repaired clothing, is delighted to announce that it has received a £2.5 million equity investment. Funding has been provided by Souter Investments, in conjunction with a broad base of experienced retail industry alumni, including Ben Barnett (former CEO, TFG London), Helen Williamson (former MD, Whistles), Charlie Atterton (former CEO, Jigsaw), John Egan (former CEO, Dune) and Lee Harlow (former MD, TFG London).

Over the last 12 months, All Good Things has partnered with over 200 forward-thinking fashion brands from the UK and Europe seeking to build greater sustainability into their supply chain. These partnerships provide a sustainable, physical home for fragmented stock, as well as pre-loved clothing returned by customers for recycling. By giving unsold clothing a second chance to be bought brand new, and pre-loved clothing a new life, All Good Things reduces the amount of unworn clothing that ends up in landfill and extends the lifespan of each piece.

In a fashion world increasingly dominated by online retail, All Good Things is unusual as a purely physical store proposition. Since opening, excellent customer reviews on Google and Trustpilot praise the high-quality clothing, beautiful store layouts and impeccable customer service, irrespective of whether a shopper was purchasing new or pre-loved. With the new investment, All Good Things will be able to bring its successful concept to a wider audience.

All Good Things is chaired by Ben Barnett, former CEO of the TFG London portfolio of brands (Hobbs, Whistles and Phase Eight) and led by an experienced management team comprising Karen Fuller (former Retail Director of premium British fashion brand Jigsaw), Keith Bristow (former Head of Global Media Networks at BT) and Sonia Chopra (former Senior Buyer at Brand Alley).

Keith Bristow, Chief Executive of All Good Things, said:

“The growth of All Good Things has been a labour of love for the team. Establishing a new, sustainable retail concept has involved a considerable journey, and one for which we owe a debt of gratitude to our forward-thinking brand partners, who have over-turned convention and built us proactively into their supply chain.”

 Karen Fuller, Retail Director of All Good Things, added:

“I am truly delighted with the response All Good Things has received in store. Customers repeatedly tell us they are looking to build sustainability into their wardrobe but frankly don’t know where to start. Our curated collections of premium, ethical and pre-loved clothing brands, ordered by size and delivered in a beautiful, contemporary environment, really seems to resonate.”

 Ben Barnett, Chairman of All Good Things, commented:

“As the environmental cost of the clothing we love becomes increasingly clear, I believe we all have a duty to play our part. All Good Things represents a positive step towards reducing the footprint of our industry by expanding the lifespan of high-quality garments, in addition to giving ethical, independent womenswear brands a forum in which to retail their clothing and accessories.”

About All Good Things

All Good Things is a multi-brand outlet retailer dedicated to creating a more sustainable fashion industry. Since 2019, it has partnered with over 200 premium and ethical brands to give their fragmented and faulty stock a second chance to be bought brand new and reduce the amount of unworn clothing that ends up in landfill. Store collections feature unsold and repaired pieces alongside pre-loved clothing returned by customers, with in-store repair and recycling services to extend the lifespan of every piece, and one tree planted for every purchase to further reduce the fashion industry’s impact on the planet. Find out more at


About Souter Investments

Souter Investments is the private family investment office of Stagecoach Group co-founder and Scottish entrepreneur Sir Brian Souter. Its primary focus is on private equity investments in unquoted companies, where it can invest either on its own or with partners. Souter Investments also makes selected allocations to quoted markets, real estate and funds. The company has invested over £500m in over 70 unquoted companies over the last 15 years. Over £250m is invested in its current portfolio of more than30 businesses, which vary by size and industry.


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